The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you're making it bigger or smaller, the cardinal rule is to always resize logos proportionally. Don't give into the temptation to fudge the aspect ratio...
Large global brands with decentralized marketing teams often struggle to stay aware of all messaging and promotions going to the market, especially digital and social media. Even if a central team is in place to review these, we've learned that much of the discussion and review process is...
We love this visual. Not because we enjoy a good story at our clients expense, but it really does relate to everyday brand management for many organizations. We hear stories everyday. Many of our clients are spending too much money on everyday, non-important design projects (internal marketing...
A rebranding or brand refresh is an exciting time for any organization. It can also be a way to energize interest and engagement with current customers and employees, as well as new audiences. However, if not launched properly -- internally and externally -- it could be detrimental to the brand....
In helping hundreds of companies implement tech to build their brand, including Digital Asset Management (DAM) systems, we've learned what makes some solutions more effective than others. Most of the time, it's not the DAM itself, nor a specific technology platform, that determines the success....
Writing a piece on technology or AI that is taking over the World? When it's done, you search for imagery or clip art to add to the piece. Your branding and marketing team is probably yelling “Nooooooooooo!” While some people may think clip art is cute, it's better suited for personal use and kept...
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