We Construct Brands that are

The Blueprint of Success

Why Invest in Your Brand?

Brand Development Creates More Value

With a proven track record of success, we’ve partnered with over 50 construction companies across local, regional, and national markets. By tailoring targeted brand development strategies, we deliver measurable ROI that drives growth and builds lasting industry impact.

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BRAND
DIFFERENTIATION

Construction companies with a strong brand are 60% more likely to be considered by clients during the bidding process.

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INCREASED PROJECT
ACQUISITION

Construction companies with strong branding report a 23% higher likelihood of winning bids, as they convey trust and professionalism effectively.

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REVENUE
GROWTH

Construction companies a robust online and offline brand presence see revenue increases of up to 25% through improved client retention and acquisition.

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HIGHER EMPLOYEE
RETENTION

Construction companies with a strong brand image report 33% lower turnover rates, which reduces hiring and training costs.

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CUSTOMER
LOYALTY

Construction companies with a recognizable and trusted brand report a 40% improvement in repeat business rates, impacting the bottom line.

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PREMIUM
PRICING

Construction companies a robust online and offline brand presence see revenue increases of up to 25% through improved client retention and acquisition.

SOURCES: SUPPLY GEM, INFLUENCER MARKTING HUB

How Does Branding Solve Real Pain-Points for Construction Companies

OUR CAPABILITIES

Elevate Your Brand.

Grow Your Business.

BRAND STRATEGY

Who you are and what makes you different.

Research & Discovery

Executive Interviews
Analysis of Products & Services
Brand Review
Audience Mapping
Identity Inspiration
Market Research

Brand Story

30-Word Brand Story
100-Word Brand Story
Mission / Vision / Values
Brand Position

Brand Voice

Brand Promise
Brand Descriptors
Brand Attributes
Brand Perfomance Principles
Buyer Personas
How We Speak

Key Messages

Value Proposition
Tagline
Content Development
Copy Writing

Competitive Analysis

Market Research
Visual Audit
Content Audit
SWOT Analysis

Brand Identity

Naming
Brand Architecture
Logo Design
Mood Board
Key Aesthetics

BRAND DESIGN

The visual projection of your brand to your target audience.

Visual Communication Systems

Logo Formats
Logo Color
Support Color
Typography
Image Tone
Shape / Patterns
Illustration
Iconography
Grid / Layouts

Print

Business Cards
Stationery Suites
Brochures
Postcards / Direct Mail
Apparel
Swag
Packaging
Custom Marketing Pieces
Point of Purchase
Sales Kits
Pitch Decks
Annual Reports
Ad Campaign

Environmental

Interior Design Consulting
Brand Interaction
Signage
Sign Packages
Vehicle Graphics
Point of Purchase
Wayfinding
Tradeshow / Displays
Custom Pieces

Film / Video

Photography
Story Boarding
Videography
Motion graphic

Web Development

Website Needs Assessment
Website Strategy & Planning
Project Definition
Content Creation & Copywriting
Sitemaps / Information Architecture
Wireframes
User Experience (UX)
UI & Visual Design
Front-end Development
Testing and Launch
Analytics & Reporting
Web Hosting

Graphic Standards

Brand Strategy
Logo Guidelines
Visual Communication System Components
Application Specifications

BRAND ACTIVATION

Energize your brand to engage your target and grow your business.

Search Engine Optimization

Pre-Launch Strategy
Launch Strategy
Post-Launch Strategy
Communication Strategy
Public Relations

Paid Search Marketing (PPC)

Campaign Setup & Creation
Campaign Strategy
Creative Development
Landing Page Design
Conversion Rate Optimization
Remarketing
Analytics Integration
Monthly Reporting

Lead Generation Strategy

Lead Magnet
Conversation Path
Social Proof
Landing Page Strategy

Launch Strategy

Pre-Launch Strategy
Launch Strategy
Post-Launch Strategy
Communication Strategy
Public Relations

Integrated Launch Campaign

Strategic Planning
Copywriting
Conceptual Development
Marketing Campaign Development
Marketing Materials
Digital Integration

Brand Ambassador Program

Customer Service Standards
How We Speak
Expressing the Brand
Essential Brand Messages
Working As a Team

A Few Construction Companies We’ve Worked With

WHAT OUR CLIENTS SAY ABOUT US

WHAT OUR CLIENTS SAY ABOUT US

“We have had the pleasure of working with Bluebird for our logo, graphics, and visual branding needs, and the experience has been nothing short of exceptional. Their creativity has truly elevated our brand to new heights. We highly recommend Bluebird to any business looking to enhance their brand through top-notch visual design. Their talent and expertise have been instrumental in our success, and we look forward to continuing our partnership.”

– Jessica Ketterhagen | Communications & Development Manager

FAQs

A brand refresh doesn’t mean erasing the past; but building on it. We help construction companies evolve their branding while preserving the core elements that define their history. Whether it’s refining your logo, updating your messaging, or modernizing your website, we ensure your legacy remains strong while positioning your company for future success.

A brand refresh is an evolution, not a revolution. It means to refine your identity to stay relevant, while maintaining the essence of what makes your company great. Every strong brand evolves over time, it’s a normal part of growth and much more efficient (and cost-effective) than waiting until a full rebrand is needed.

A brand refresh is all about evolving and sharpening your identity to meet today’s expectations, it’s not about changing who you are at the core. We have served many construction firms in the past to refine their messaging, update their visual communications, and strengthen their brand consistency; all while ensuring that their brand remains competitive and respecting their heritage. This is what we will do for you, too.

Consistent, clear messaging and visual reinforcements – whether on signage, digital materials, or training guides – make safety values memorable and clear. We are here to help you by producing design materials that reinforce your company’s best practices for safety, making them a stand-out element of your company’s brand identity and core values. As ever, Safety Week is an opportunity to showcase your company’s commitment to safety. We can help construction companies like you to create engaging marketing campaigns – from custom visuals to branded digital infographics to ensure your efforts resonate both internally and externally.

Dialing up your marketing presence for WIC week can help to attract talent and support diverse workforces. We can help you to craft content, produce and promote social media campaigns, and internal messaging that places the women shaping your company and industry into the spotlight, making it clear that your business is a place where women can feel empowered and safe to build their career in construction.

A strong brand lays the foundation for lasting success. We guide you through defining your mission, creating a recognizable identity, and establishing a reputation that ensures clients and employees take you seriously from day one.

Like a well-built structure, branding requires precision and expertise. Our team are on hand to create professional, high-quality branding that reflects your company’s craftsmanship and attention to detail, ensuring that every touchpoint – whether that be your website, proposals, or marketing materials – meets the same high standards as your work.

Strong branding builds trust, credibility, and recognition; qualities that are crucial for winning bids, attracting top talent, and maintaining a competitive edge. As you’ve seen, 60% of construction companies with a strong brand identity win more clients compared to those who do not. A brand consistency signals stability and excellence, making it easier for clients and employees to choose you.

Proposals are often the first impression that a client gets from you. They are personally designed for the client, so they should showcase the very best image of your organization and its processes, care for the finer details and culture. If your proposal looks disorganized, unclear or lacking detail, it can only be assumed that a working relationship with your company may create a similar experience. We create structured, on-brand proposal templates that streamline the process, ensuring consistency and professionalism. When your proposals are clear, polished, and aligned with your brand, decision-makers can move faster, helping to shorten your life cycles.

This generation of the workforce want to work for cool brands with a good culture and reputation. It is a lot easier to sell this kind of compelling employer brand, rather than a boring and outdated brand with a negative culture. It’s important to showcase what makes your company a great place to work – whether this be through your company merchandise, a standout careers page, recruitment materials, or social media campaigns that highlight your team and internal culture. After all, when someone puts on a hard hat or safety vest with your company logo on it, you want them to wear it with price – and this comes true when your brand is in a good place. Bluebird can support you with this by developing these assets – or refresh your whole brand that reflects your core identity, culture and high-quality of work.

Working closely with family-founded and multi-generational construction companies is one of the many reasons why we love servicing this industry. Generations of family keeping an organization and its culture afloat, adapting to new times and technologies, whilst maintaining a family name and high quality of work makes this industry particularly rewarding to work with. Bluebird are proud to have worked with many construction companies that are built on this ethos and have helped to craft messaging and visuals that resonate across generations, ensuring that your brand is seen as credible and forward-thinking.

Construction isn’t just about the work, but rather the people behind it. A strong, well-designed brand gives your team something to rally behind, whether it’s on job sites, at industry events, or in proposals. When your brand looks professional, modern, and sharp, your team feels proud to wear it, represent it, and stand behind it. From crafting logo concepts to developing worksite signage, we will collaborate together to create a brand that looks as solid as the structures you build.

This is an important consideration to make when leveling up in your growth journey. Starting with the essentials that build credibility, helping you to win work is a good place to begin. A strong logo, clear messaging, and a simple, well-designed website goes a long way. These foundational brand elements are the first impression clients, partners, and potential hires will have of your company. So, these assets need to signal professionalism and pride. Bluebird supports and guides construction companies like you to prioritize what matters most: creating assets that can grow with you and deliver real value from day one.

This is no mean feat! As a company that has hit a double figure milestone ourselves, we know how important it is to tell the world about this exceptional achievement. From our first conversations with your company, we aim to capture your story, culture, high-quality work and workforce, and translate this into anniversary branding/anniversary mark development. This is a great way to showcase this achievement and your well-established expertise to your target audience.

Smart Takes on Branding in Construction

Let’s build something bold together.