Sponsorships can be a brand manager's best friend and worst enemy. Sports events, industry conferences, or job fairs all share great brand-building potential, and sometimes fly below brand compliance radar. Why is that? It usually comes down to habits and planning (or lack thereof). Sometimes,...
Have you ever been to a client's office or the bank or even a hospital and run into a handwritten notice on a bathroom door or adorned over a broken drinking fountain displaying some inconvenient news. Maybe it was created with a sharpie or maybe it looks like it was crafted in Microsoft Paint...
To many, "branding" and "marketing" are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and holds them once they are aware. Marketing is a message. Branding is an...
Font Styles and Weights Can Tell an Important Story Have you ever gotten an email from a boss or significant other written in ALL CAPS? You think to yourself, are they screaming at me or was Caps Lock on? Working with specified font families is an important aspect of branding and establishing a...
In today's world of having an abundance of data at our fingertips it's expected that marketers use data to drive campaigns and initiatives to achieve the best ROI. Executives expect their department heads to to report on their impact on the bottom line, and Marketing has one of the biggest demands...
By now you've probably heard about “responsive” design and understand how it works, especially for web design. If not, here it is in a nutshell. Responsive design simply means that your website responds to the size and type of device that you are viewing it with. So if you are looking at a...
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