Athena

Athena is an “intelligent assistant” application developed for the manufacturing industry. Using voice interoperability, Athena improves how shop workers interact with machines to produce greater workflow operations and improved productivity. Athena is designed and delivered by manufacturing technology incubator, iTSpeeX, representing the merger of two worlds: the voice-operated technologies that make lives more convenient and the machine tools that make manufacturers more competitive. Bluebird’s role in the creation of the brand included strategy, messaging, brand architecture, logo and tagline development, and involvement with its trade show presence around the world.