Background
Aspen Group is a leading general contractor for multifamily and commercial reconstruction projects in the Rocky Mountain region and across the Western U.S. The Colorado-based company has long been recognized for its ability to build strong, lasting relationships with owners, property managers and community association boards, for each group knows they can trust Aspen Group to deliver the job as promised. Bluebird helped relaunch Aspen Group’s brand — in the midst of the pandemic — through brand strategy development, followed by the creation of a new logo, visual communications materials, and a new website. This revitalized brand presence helped position Aspen Group for growth, ultimately leading to its acquisition by a venture capital-backed firm.
Deliverables
Brand Strategy
Key Messaging
Tagline Development
Logo Development
Visual Communication System
Pitch Deck Development
Signage
Vehicle Graphics
Web Development
Video Development