Shimmick Construction
Make It Happen.
Background
Shimmick Construction, a leader in heavy civil construction, engaged Bluebird to evolve its storied brand and create a foundation for long-term consistency. As Shimmick worked internally to align its business and brand strategies, Bluebird developed a comprehensive Visual Communication System and Brand Standards to ensure these strategies could be effectively implemented and managed. Our long-term partnership with Shimmick continues to support various areas of the company, helping to maintain brand cohesion and clarity as the organization grows and evolves.
Deliverables
Brand Strategy
Naming
Key Messaging
Tagline Development
Logo Development
Brand Architecture
Visual Communications System
Brand Standards
Signage Design
Vehicle Graphics
Web Design & Development
Digital Marketing
Video Production
CAMPAIGNS AND PROGRAMS
Through initiatives like Safety Week and a Craft Safety Program, Shimmick fosters a culture where every worker has the knowledge, tools, and support to stay safe on the job. These messages and campaigns have been built promoting the Shimmick brand and communicated internally, on jobsites and in social media.
From Women in Construction Week to Veterans Day, Shimmick honors the unique contributions of its diverse team as well and has created opportunities for continued growth and recognition through Shimmick University.
“I have worked with Karl, Dan, and Jim at Bluebird for several years and can say hands down and without a doubt that they are the best brand and marketing agency around. Fun to work with and deliver quality every day, they are an integral part of our team!”
– Tonya Sandman – Director, Marketing & Communication
