StagePoint
For Every Stage, at Any Point.
For all of life’s critical stages—every milestone, every challenge, and every opportunity—we’re here, working for you, ensuring you have the support, guidance, and expertise you need to move forward with confidence.
Since 1935 and throughout its 90+ years in business, StagePoint Federal Credit Union (formerly Laramie Plains FCU) developed a reputation for providing affordable financial products with exceptional member service. Initially established to serve those in the railroad industry, the Wyoming-based financial institution continued to expand its member base and had a desire to expand its presence and modernize its look. Bluebird was brought in to help develop a brand strategy and message platform, create a new name and tagline, design a new brand mark/visual identity and visual communications system, and support the launch of the brand.
StagePoint Federal Credit Union – Laramie, Wyoming
The Challenge
With 90 years of trusted service, StagePoint Federal Credit Union sought to modernize its brand and expand beyond its railroad industry roots. To attract a broader audience while preserving its legacy, it needed a new name, visual identity, and messaging strategy.
DELIVERABLES
Brand Strategy
Naming
Tagline Development
Key Messaging
Logo Development
Visual Communication System
Marketing Materials
Web Design
Signage Family Design
Launch Planning
WEB DESIGN
Serving as a primary touchpoint for customers managing their finances, a user-friendly website was critical. Designing a seamless, secure, and intuitive experience builds trust, allowing users to navigate accounts, apply for loans, and access financial tools with ease. With mobile banking on the rise, responsive design and ADA compliance ensure accessibility for all. The StagePoint website design was intended to boost customer satisfaction, strengthen brand loyalty, and reduce operational costs through self-service options.
Signage Development
Proper signage reinforced brand visibility for StagePoint, building trust, and enhancing the member experience. Clear, well-designed signage not only attracts new members but also provides a sense of reliability and professionalism. It guides visitors seamlessly through the branch, improving accessibility and convenience. From exterior branding to interior wayfinding, effective signage strengthens brand identity, creates a welcoming atmosphere, and ensures a positive first impression.
Brand Guidelines
Graphic standards ensure a consistent, professional identity across all platforms. By maintaining clear guidelines for logos, colors, and typography, StagePoint builds trust and credibility, essential for customer confidence. As the bank expands, these standards help reinforce its brand, ensuring recognition and a cohesive customer experience across new locations.
