Connecting the world to creativity.
Connecting the creative world. MacPherson’s is a strategic partner to more than 7,000 retailers who serve not only artists but the entire community of creative and imaginative people. By connecting them with art supply manufacturers from across the globe, MacPherson’s serves as the central hub to the global market. Founded in 1906, the company’s brand mark was old, stale and out-of-date, thus prompting a partnership with Bluebird to reinvigorate and update the brand.
Project Scope
Brand Mark Development, Brand Strategy, Key Messaging, Tagline Development, Visual Communications System
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