Background
Tonantzin Casa de Café was founded on the belief that coffee can do more than just fuel the day—it can foster community, connection, and positive change in a safe and welcoming space. As a woman-owned small business, the café is a reflection of its founder’s passion for culture, inclusivity, and economic empowerment. Through our relationship with Mi Casa Resource Center, an organization dedicated to advancing economic prosperity, Bluebird was honored to support this vision by developing a brand that authentically tells the café’s story. From crafting a meaningful visual identity to ensuring the brand resonated with the local community, our work helped lay the foundation for a business built on connection, culture, and opportunity.
Deliverables
Brand Strategy
Logo Development
Visual Communication System
Marketing Applications