At the CORE of your lives, we provide The Energy to Thrive.

Since 1938, Intermountain Rural Electric Association (IREA) has been providing power to residents and businesses inside a 5000-square-mile geographic region south of Denver. With more than 165,000 member customers the company was the largest electric distribution cooperative in Colorado and one of the largest in the United States. But the name and logo dated back to the 1930s, meaning it was old, out-of-date and long overdue for a change. Bluebird worked closely with the IREA/CORE’s leadership, board members and community to develop a new, modern brand, website and tagline. The Energy to Thrive was the foundation of the new brand.

CEC Brand Strategy Logo
CEC Brand Strategy Tagline Key Messaging

Project Scope

Brand Identity, Brand Mark Development, Brand Standards, Brand Strategy, Fleet Graphics, Key Messaging, Name Development, Print Materials, Signage Design, Social Media, Tagline Development, UX Strategy, Visual Communications System, Web Development

CEC Brand Logo Before After
CEC Brand Strategy Launch Event Signage
CEC Brand Strategy Marketing Collateral
CEC Brand Pattern Strategy Visual Communications
CEC Brand Pattern Marketing Visual Communications
CEC Brand Marketing Collateral Visual Communication
CEC Brand Vehicle Graphics Signage Marketing
CEC Brand Icons Iconography Marketing
CEC Brand Digital Strategy Social Media Instagram
CEC Brand Imagery Marketing Strategy Story
CEC Brand Vehicle Graphics Signage Bucket Truck
CEC Brand Vehicle Graphics Signage Tesla
CEC Brand Strategy Key Messaging CORE
CEC Brand Vehicle Graphics Signage Durango
CEC Brand Marketing Collateral Hard Hats
CEC Brand Marketing Collateral Strategy Cups
CEC Brand Apparel Design Marketing Collateral
CEC Brand Marketing Collateral Pens

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