Fiberlok
Innovation Applied
Background
FiberLok has been at the forefront of creating dimensional graphics for apparel and promotional products. The company single-handedly invented a state-of-the-art “flock fiber” technique that enhances visual appeal for some of the nation’s top brands. Bluebird collaborated with the Fort Collins-based company to develop an entirely new brand, new tagline, and design and develop a new website.
Deliverables
Brand Strategy
Key Messaging
Tagline Development
Logo Development
Brand Architecture
Product Brand Development
Visual Communication System
Marketing Materials
Web Development
Sub-Brand Development
Creating a sub-brand presented a unique challenge: balancing differentiation with alignment. The sub-brand must establish its own identity, value proposition, and audience appeal while maintaining a strong connection to the parent brand.
