Bear Cleaning & Restoration

Big or Small, We Bear it All.

Bluebird Bear Brand

Locally owned and operated for 40 years, BEAR has built a strong reputation for consistently delivering high-quality services and maintaining the utmost integrity for all clients. 

BEAR Cleaning & Restoration was born from the merger of two trusted brands (see below), each with a deep history of excellence in their respective fields. One specialized in professional cleaning services, delivering meticulous care to homes and businesses, while the other focused on disaster restoration, helping clients recover from fire, water, and storm damage. Recognizing their shared commitment to quality and reliability, the two brands came together under a single name, preserving their legacy while embracing a new chapter of service and expertise.

Bluebird Bear Logo

The Challenge

The primary challenge was to unify two established brands, strategically combining their recognition and equity into a single, cohesive identity. This approach aimed to strengthen market share, streamline the brand’s offerings, and maximize ROI through a clear and more compelling presence in the market.
 
Bluebird Bear Logos
Bluebird Bear Tagline
Bluebird Bear LogosFamily
Bluebird Bear PoloShirts
Bluebird Bear BusinessCard
Bluebird Bear BusinessAssets
Bluebird Bear Hoodies
Bluebird Bear Hats
Bluebird Bear Shirts
Bluebird Bear Binder
Bluebird Bear WinterHats

Deliverables

Brand Strategy & Positioning
Key Messaging
Tagline Development
Logo Development
Visual Communication System
Marketing Collateral

Campaign Development
Vehicle Graphics
Apparel Development
Web Development
Digital Campaign Development
SEO Development

Bluebird Bear Billboard
Bluebird Bear WebDevelopment

Vehicle Graphics

Vehicle graphics can help to establish a professional and cohesive brand image. By incorporating logos, slogans, and other branding elements into the design, any organization can create a consistent and recognizable look across all of its vehicles. Bluebird worked closely with Bear to develop a structured system for each type of vehicle within a fleet of cars, trucks and service vehicles.
 
Bluebird Bear Truck
Bluebird Bear ChevvyPickup
Bluebird Bear Van

“Bluebird went above and beyond when helping us rebrand from Bear Steam Cleaning to Bear Cleaning & Restoration. Bluebird directed a streamlined process and were always quick to respond to our questions or concerns. For our 30-person company and growing, they were definitely worth the investment as we launch into a new era.”

– Bryan Carroll – Owner

Bluebird Bear Banners

The Results

The consolidated brand eliminated confusion, enhanced trust, and improved cross-selling opportunities, driving higher lifetime customer value. With a single, cohesive identity, marketing efficiency improved, reducing cost per acquisition while increasing conversion rates. This strategic rebrand positioned the Bear Cleaning & Restoration as a comprehensive solution provider, leading to higher customer retention and long-term profitability.

Bluebird Bear PromotionalMaterials