We Must Protect This House
Most people would do anything to protect the things most valuable to them, such as family, friends, and in some cases, things.
Organizations, regardless of size, should protect their brands too. Most do. Many do not. Employees tasked with business development, selling, accounting, doing the work, etc. are oftentimes the face of a brand, though they are not focused “on brand” or, even worse, they don’t understand the intricacies of the brand.
Education and culture are key to this deficiency and it’s a manageable task. Educating and promoting good brand practices can be enhanced with an online brand center that provides all the information needed along with the correct assets to get daily tasks done. Tasks that stay “on strategy” and “on brand!”
A brand center is a living thing that can zig when needed, or zag when desired. Instantly updatable, always on and ready, a brand center can provide the necessary elements to anyone who needs to protect the brand. Every employee should be equipped to do so.