The British Bulldog
A Denver Icon
A Denver Icon, Refreshed for a New Season.
The British Bulldog is a beloved, historic Denver pub where soccer fans unite over pints and classic British fare—from full English breakfasts to fish and chips. Known for its sports-loving spirit and fiercely loyal community, it was ready for a brand evolution. Bluebird revitalized the Bulldog’s identity—celebrating the pub, the people, and the passion that make it legendary.
Then British Bulldog, Downtown Denver.
THE CHALLENGE
Refresh the identity of The British Bulldog to honor its legacy as a downtown Denver staple, while revitalizing its presence amid the shifting dynamics of the neighborhood—highlighting its resilient spirit, close-knit community, and iconic status as the city’s true British sports pub.
Deliverables
Logo Development
Visual Communications System
Web Design & Development
Digital Marketing
SEO Strategy
Design Support
Enhancing the Digital Pub Experience
A key feature of the brand refresh, The British Bulldog’s new website was designed to better serve both loyal regulars and first-time visitors. The improved experience offers streamlined access to food menus, match schedules, online ordering, and a merchandise shop—making it easier than ever to engage with the pub. A dedicated history page celebrates the Bulldog’s legacy dating back to 1885, featuring a timeline of key moments that underscore its lasting place in Denver’s story.
The Results
Bluebird refreshed the identity with a friendlier, more iconic bulldog—crowned and proud—cementing its place as the reigning king of soccer pubs. A cohesive visual system, complete with a suite of secondary marks, brings consistency and impact across every touchpoint. From menus and match posters to apparel and signage, the brand now delivers a unified look that strengthens recognition and builds a powerful, lasting presence in the public eye.
