Martha’s Ice Cream

Bluebird churned tradition and charm into a brand story as rich as Martha’s hand-scooped flavors. Rooted in the heart of the South, Martha’s celebrates the nostalgia of porch swings, summer evenings, and the joy of homemade desserts. Bluebird developed a timeless logo, a memorable tagline, and packaging that brings the brand’s vintage warmth to life. From playful flavor names inspired by local culture to a visual identity designed to evoke community and comfort, every detail was crafted to make Martha’s a true Southern classic.