HPM, Inc.
Driven to Lead

Determined to bring their brand in line with their proven capabilities, HPM Contracting took bold steps to reimagine their identity.
HPM Contracting, a Colorado-based construction company with a national footprint, has built a reputation for excellence in general contracting across a wide range of markets. Despite their success and steady growth over seven years, HPM recognized that their brand, website, and overall digital presence were no longer keeping pace with their capabilities or ambitions. They felt their current identity fell short of conveying the full story of who they are and the culture that fuels their work.
To address these challenges, HPM partnered with Bluebird to help evolve their brand and create a stronger foundation for future growth. While the initial engagement focused solely on developing a new website, HPM quickly saw the value in first defining their story and updating their overall look and feel to ensure every touchpoint reflected a more cohesive and compelling brand. The goals were clear: tell the HPM story in a more compelling way, elevate our design look and feel, develop a visually engaging website, build credibility to attract new clients and employees, and establish a consistent, unique brand expression.
The Challenge
Since its founding, HPM Contracting has earned a reputation for delivering exceptional general contracting services across Colorado and beyond, expanding to serve clients in diverse markets nationwide. However, HPM’s visual identity and website had not kept pace with the company’s growth, and no longer conveyed the culture, credibility, or capabilities that set them apart. Bluebird tackled the challenge of evolving HPM’s brand story and modernizing its presence by refreshing the logo, defining a cohesive visual system, and creating a scalable website designed to attract new clients and talent while supporting future marketing efforts.

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The HPM Story: Driven to Lead



The Results
HPM Contracting’s brand evolution has established a strong foundation for measurable impact and growth. The refreshed identity and updated logo present a more unified, professional image, while the new website is designed to effectively showcase HPM’s story, culture, and capabilities. With greater clarity and consistency across touchpoints, HPM is well-positioned to build trust among prospective clients and employees, supporting business development and recruitment goals. The new, modern website and cohesive brand are expected to drive deeper engagement and reinforce HPM’s reputation in the markets they serve.
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