HPM, Inc.

Driven to Lead

HPM Water Bottles

Determined to bring their brand in line with their proven capabilities, HPM Contracting took bold steps to reimagine their identity.

HPM Contracting, a Colorado-based construction company with a national footprint, has built a reputation for excellence in general contracting across a wide range of markets. Despite their success and steady growth over seven years, HPM recognized that their brand, website, and overall visual presence were no longer keeping pace with their capabilities or ambitions. They felt their current identity fell short of conveying the full story of who they are and the culture that fuels their work.

To address these challenges, HPM partnered with Bluebird to help evolve their brand and create a stronger foundation for future growth. While the initial engagement focused solely on developing a new website, HPM quickly saw the value in first defining their story and updating their overall look and feel to ensure every touchpoint reflected a more cohesive and compelling brand. The goals were clear: tell the HPM story in a more compelling way, elevate our design look and feel, develop a visually engaging website, build credibility to attract new clients and employees, and establish a consistent, unique brand expression.

HPM Before After logo
HPM Before After logo

The Challenge

Since its founding, HPM Contracting has earned a reputation for delivering exceptional general contracting services across Colorado and beyond, expanding to serve clients in diverse markets nationwide. However, HPM’s visual identity and website had not kept pace with the company’s growth, and no longer conveyed the culture, credibility, or capabilities that set them apart. Bluebird tackled the challenge of evolving HPM’s brand story and modernizing its presence by refreshing the logo, defining a cohesive visual system, and creating a scalable website designed to attract new clients and talent while supporting future marketing efforts.

HPM Brand Guide

Deliverables

Brand Strategy
Key Messaging
Tagline Development
Logo Development

Visual Communications System
Brand Standards
Web Design & Development
Launch Strategy
Design Support

HPM Stationery Notebook Notepad business card
HPM Embroidered Sweatshirt
HPM Etched Tumbler
HPM Green Embroidered polo
HPM Gray Embroidered polo
HPM Black Embroidered polo
HPM Embroidered Trucker Hats
HPM Hard Hat

The HPM Story: Driven to Lead

At HPM, we are driven to lead the construction industry as a solutions provider for our clients, partners and people. With a unique perspective that embraces innovative thinking and a commitment to collective success, we help realize the full potential of our projects and people. With expertise and persistence, we combine the standards and professionalism of a large firm, with the dedicated service and hands-on approach of a local firm. At HPM, we are more than just builders — we are creators fueled by energy, attitude and a relentless drive to exceed expectations. With a unique perspective that embraces innovative thinking and a commitment to seeking win-win outcomes, we willingly tackle complex and challenging projects others shy away from.
HPM Truck F Passenger Side vinyl
HPM Truck F Driver Side wrap
HPM jobsite signage barrier fence wrap

The Results

HPM Contracting’s brand evolution has established a strong foundation for measurable impact and growth. The refreshed identity and updated logo present a more unified, professional image, while the new website is designed to effectively showcase HPM’s story, culture, and capabilities. With greater clarity and consistency across touchpoints, HPM is well-positioned to build trust among prospective clients and employees, supporting business development and recruitment goals. The new, modern website and cohesive brand are expected to drive deeper engagement and reinforce HPM’s reputation in the markets they serve.

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– Lorem Ipsum – Dolor Sit Amet

HPM Responsive WordPress website