A true artist, Marcus believes building a
brand is an art form.

Marcus Fitzgibbons
Founder, CEO, Executive Creative Director
As CEO of Bluebird, Marcus oversees the company’s strategic direction, ensuring alignment between business growth, operational efficiency, and brand innovation. He is actively involved in high-level decision-making, team leadership, and financial planning, all while fostering a culture of creativity and excellence.
In addition to his executive responsibilities, Marcus remains deeply engaged in creative development, leading comprehensive branding initiatives that shape brand identity, storytelling, and market positioning while ensuring cohesive visual and strategic brand execution across all touchpoints. Marcus understands the importance of knowing the long-term vision of a company and how to accurately and consistently reflect and strengthen that message in all brand communications.
With a career spanning nearly three decades in creative agencies, Marcus has directed strategic branding initiatives across multiple industries, collaborating with clients such as Hewlett Packard, Seagate, and MHI Global. His expertise extends beyond design—he understands the broader business impact of branding and marketing strategies.
Committed to nurturing future creative talent, Marcus mentors design students and serves as an Affiliate Professor at Metropolitan State University. To go along with his design background, Marcus works as a fine artist and is represented by SPACE Gallery of Denver.