Iver C. Ranum Innovation Campus
Our state-of-the-art facilities and industry partnerships ensure that students are not only learning but also experiencing the forefront of their chosen career pathway.
At the heart of our community stands Iver C. Ranum Campus (RANUM), a beacon of opportunity and growth for students of all backgrounds. Our story is one of transformation and empowerment, where every student is Prepared For More. From the moment they step into our campus, they are welcomed into a vibrant, dynamic environment that fosters innovation and practical skill development. Here, education meets real-world application, guided by dedicated mentors and faculty who are experts in their fields.
Iver C. Ranum Campus – Westminster, Colorado
THE CHALLENGE
Reimagine the identity of the Iver C. Ranum campus to reflect its commitment to innovation, student empowerment, and workforce readiness, while creating a brand that resonates with students, parents, and industry partners alike.
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BRAND ARCHITECTURE
It was crucial to implement a robust brand architecture system that maintained its own identity while thoughtfully incorporating elements of the main logo symbol. This approach ensured that each career pathway remained distinct, fostering a sense of individuality and pride while simultaneously reinforcing a unified culture across all pathways, while preserving the parent brand look and feel.
Brand architecture development for each career pathway
THE RESULTS
The comprehensive rebranding led to measurable growth in student enrollment, an increase in community awareness, and a surge in donor investments, securing funding for new programs and facilities. The refreshed brand successfully positioned the campus as a leader in workforce readiness, fostering stronger connections with industry partners and inspiring confidence among students, parents, and the broader community. This revitalized identity not only elevated the campus’s reputation but also created a sustainable foundation for future growth and innovation.
“The Bluebird team are amazing. Hire them and pay them all of your money.”
– Ryan McCoy – Executive Director
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