To many, "branding" and "marketing" are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and holds them once they are aware. Marketing is a message. Branding is an...
Font Styles and Weights Can Tell an Important Story Have you ever gotten an email from a boss or significant other written in ALL CAPS? You think to yourself, are they screaming at me or was Caps Lock on? Working with specified font families is an important aspect of branding and establishing a...
In today's world of having an abundance of data at our fingertips it's expected that marketers use data to drive campaigns and initiatives to achieve the best ROI. Executives expect their department heads to to report on their impact on the bottom line, and Marketing has one of the biggest demands...
By now you've probably heard about “responsive” design and understand how it works, especially for web design. If not, here it is in a nutshell. Responsive design simply means that your website responds to the size and type of device that you are viewing it with. So if you are looking at a...
Now that social media platforms have made everyone inside your organization defacto marketers and brand communicators, it's arguably more important than ever to have clear, current brand standards. And ensure people read and implement them. There is one problem, however. Everyone moves fast and...
Many people wrongly assume that because it's so easy to browse and find a huge array of images on the internet, those images are free to use. In a few cases that may be true, but most require a license fee, and are often licensed only for a specific use. That means most aren't free, many aren't...
.