A rebranding or brand refresh is an exciting time for any organization. It can also be a way to energize interest and engagement with current customers and employees, as well as new audiences. However, if not launched properly -- internally and externally -- it could be detrimental to the brand....
In helping hundreds of companies implement tech to build their brand, including Digital Asset Management (DAM) systems, we've learned what makes some solutions more effective than others. Most of the time, it's not the DAM itself, nor a specific technology platform, that determines the success....
Writing a piece on technology or AI that is taking over the World? When it's done, you search for imagery or clip art to add to the piece. Your branding and marketing team is probably yelling “Nooooooooooo!” While some people may think clip art is cute, it's better suited for personal use and kept...
Sponsorships can be a brand manager's best friend and worst enemy. Sports events, industry conferences, or job fairs all share great brand-building potential, and sometimes fly below brand compliance radar. Why is that? It usually comes down to habits and planning (or lack thereof). Sometimes,...
Have you ever been to a client's office or the bank or even a hospital and run into a handwritten notice on a bathroom door or adorned over a broken drinking fountain displaying some inconvenient news. Maybe it was created with a sharpie or maybe it looks like it was crafted in Microsoft Paint...
To many, "branding" and "marketing" are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and holds them once they are aware. Marketing is a message. Branding is an...