Now that social media platforms have made everyone inside your organization defacto marketers and brand communicators, it's arguably more important than ever to have clear, current brand standards. And ensure people read and implement them. There is one problem, however. Everyone moves fast and...
Many people wrongly assume that because it's so easy to browse and find a huge array of images on the internet, those images are free to use. In a few cases that may be true, but most require a license fee, and are often licensed only for a specific use. That means most aren't free, many aren't...
You have just launched a new brand or gone through a rebrand. You've given time, dollars, sweat and maybe even a little blood for the importance of your brand. And rightly so. So now what? You have something new that must be nurtured, grown, and tended to on a daily basis. What is working? (Let's...
Do you have cowboys taking it upon themselves to always create the latest and greatest sales materials or collateral? No matter the size of the company we talk with, marketing departments have always been challenged by working with cowboys, renegades, overachievers, etc... When asked why they...
We once heard this and it has stuck. Logos are often the first impression someone has of your brand. They are not the end all, but they are vital to getting your foot into the proverbial "front door" when it comes to branding. We often have clients approach us with a long wish list, wanting their...
For some, the switch to working remotely has gone from temporary to more permanent, at least for the rest of this year and into 2021. Hence, our love/hate relationship with remote work and web video calls will continue. We've gathered input from clients, colleagues, teachers, family members, and...
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