My execs: “What do you mean, protect the brand?” In conversations with marketing and brand managers, they often share struggles about getting the C-suite to understand the critical value of the brand(s) they oversee. Surprisingly, many executives still equate brand...

I can never find what I need for my marketing campaign For many organizations, this is a familiar and constant refrain. It’s often the result of not having a system in place–a real system. Common corporate platforms like SharePoint, or patchworks of separate apps to...

Posters, Banners, Flyers, Brochures...Oh My! Brand visual design systems can be very complex. It takes a trained eye to weave the core elements of your brand into materials that evoke the essence of your brand. Likewise, it requires the same trained eye to develop...

Working from home? Do you have everything you need? With the onset of COVID-19, the work and office landscape has changed drastically for many. Hopefully for the short term, but planning for the future makes good sense. Do your employees have 24/7 access to the things...

Taco Tuesday? How about Logo Tuesday? Not that long ago, for one lucky member of a global brand’s marketing team, it might’ve been both! Greg spent most of every Tuesday responding to people who requested different logo art files and assets from the previous week....

We Must Protect This House Most people would do anything to protect the things most valuable to them, such as family, friends, and in some cases, things. Organizations, regardless of size, should protect their brands too. Most do. Many do not. Employees tasked with...