In the grand tapestry of business, where every thread weaves a story, the role of visual communication is akin to a well-composed symphony. Just as a conductor orchestrates a flawless performance, a Visual Communications System harmonizes the visual elements of your brand, creating a cohesive and...
Today we dive headfirst into a subject that is often overlooked but holds immense power in the business world: the Return on Investment (ROI) of branding. We're going to cut through the jargon to unveil the stark statistics that show just how crucial branding is for your business. The True Value...
In the world of business, where competition is cutthroat and consumer preferences shift faster than a tectonic plate, one cannot underestimate the importance of a well-thought-out business strategy. But if you truly want to understand the game at its deepest level, you must recognize the equally...
Ladies and gentlemen, today we dive into a topic that's often overlooked but carries immense weight in the world of business and branding. I'm talking about the unsung hero of your company's image: the logo. You see, a quality logo isn't just a pretty picture; it's the cornerstone of your brand...
The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you're making it bigger or smaller, the cardinal rule is to always resize logos proportionally. Don't give into the temptation to fudge the aspect ratio...
Large global brands with decentralized marketing teams often struggle to stay aware of all messaging and promotions going to the market, especially digital and social media. Even if a central team is in place to review these, we've learned that much of the discussion and review process is...
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