Yorkshire Equity, a premier private equity firm, has built its reputation on strategic investments across key verticals, including technology, healthcare, manufacturing, and consumer goods. However, as the firm expanded its reach and evolved its investment strategy, its brand identity no longer fully reflected its forward-thinking approach, industry expertise, and commitment to partnership-driven success. Recognizing the need for a brand refresh, Yorkshire Equity sought to modernize its visual identity, refine its messaging, and enhance its brand presence to align with its market position and ambitious growth trajectory.
Deliverables
Brand Strategy Tagline Development Logo Development