CLP Engineering
Field-Hardened Engineering Solutions
Background
When City Light & Power (CLP) decided to establish its growing engineering division as a standalone company, they turned to Bluebird to bring the vision to life. Through a strategic brand development effort, Bluebird helped to create CLP Engineering, an independent entity built on the knowledge, experience, and expertise that had fueled its success within CLP. Project work included brand strategy, naming, logo development, and brand architecture to ensure a seamless transition while maintaining a strong connection to its roots. Bluebird also designed and developed a professional website, positioning CLP Engineering as a trusted leader in utility engineering.
Deliverables
Brand Strategy
Naming
Key Messaging
Logo Development
Brand Architecture
Visual Communications System
Brand Standards
Web Design & Development
Launch Strategy
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