Calwire
Complex Small Part Manufacturing
Background
Calwire, a family-owned manufacturer of precision American-made components for the medical and dental industries, needed a brand refresh to reflect its expertise and craftsmanship. The evolution included a modernized logo, new tagline, cohesive marketing materials, and a redesigned website that showcased their specialized capabilities. By refining their visual identity and digital presence, Calwire now presents a stronger, more professional image that aligns with its reputation for quality and precision.
Deliverables
Brand Strategy
Key Messaging
Tagline Development
Logo Development
Visual Communications System
Brand Standards
Signage Design
Web Design and Development
“Calwire cannot say how absolutely thrilled we are having such a fresh new image. The website is perfect and we are extremely grateful for the Bluebird team who worked so hard to help us achieve our new image. Again, thank you all for your time and excellent work.”
– Cristina Allen Account Manager – Calwire Inc.
