Sherman & Howard

Established Excellence

Bluebird ShermanHoward Brand

Background

After 125 years as Colorado’s oldest law firm, Sherman & Howard embraced a bold brand refresh—honoring its legacy while positioning itself for the future. The redesign balanced tradition with modern sophistication, integrating fine art patterns as a distinctive visual language. These intricate designs reflect the firm’s depth, precision, and craftsmanship, setting it apart in a field often defined by convention. The result? A brand that embodies both its storied history and its forward-thinking approach to law.

Bluebird ShermanHoward ReceptionSign

Deliverables

Brand Strategy
Key Messaging
Tagline Development
Logo Development

Visual Communication System
Marketing Materials
Ad Campaign Development

Bluebird ShermanHoward LogoFamily
Bluebird ShermanHoward Emboss
Bluebird ShermanHoward Statonery
Bluebird ShermanHoward Statonery
Bluebird ShermanHoward NeckTie
Bluebird ShermanHoward CuffLinks
Bluebird ShermanHoward LapelPin
Bluebird ShermanHoward Ad
Bluebird ShermanHoward Ad
Bluebird ShermanHoward Ad
Bluebird ShermanHoward Web