BigBlueTech

BigBlueTech, a leader in advanced materials and sustainable manufacturing, underwent a pivotal transformation with a name change and brand identity development to better reflect its innovation and impact. Bluebird created BigBlueTech’s refined identity: a company committed to developing the world’s most energy- and material-efficient primary magnesium metal production process. All while tackling global supply chain issues, securing national security for this critical material, and reducing foreign dependence.