Pinkard Construction

Partner Better. Plan Better. Build Better.

Pinkard Brand team wearing hardhats

Building on a Legacy: A Bold New Brand for Pinkard’s Next Chapter

For more than 60 years, Pinkard Construction has built a legacy of excellence in Colorado, specializing in ground-up, renovation, CM/GC, and design-build projects. With deep expertise in senior living, affordable housing, and commercial construction, Pinkard remains committed to delivering high-quality projects that serve the community. As the company entered a new era of ownership and leadership, Bluebird guided Pinkard through a comprehensive rebrand, aligning its visual identity and messaging with its future vision. Through brand strategy, design, and web development, the objective was to ensure Pinkard’s commitment to “We Build Better” is reflected in every touchpoint.

Pinkard Brand old logo new logo
Pinkard Brand Color Texture
Pinkard Brand Guidelines
Pinkard Brand icon style display font
Pinkard Brand business cards
Pinkard Brand tumblers hardhat

Deliverables

Brand Strategy
Key Messaging
Tagline Development
Logo Development

Visual Communication System
Marketing Applications
Vehicle Graphics
Signage

Pinkard Brand truck project banner barrier
Pinkard Brand Anniversary logo
Pinkard Brand Anniversary water bottle
Pinkard Brand Anniversary button
Pinkard Brand Anniversary wrapping paper
Pinkard Brand Anniversary cupcakes

“Pinkard went through a rebranding effort in late 2020 with an aggressive goal to complete the project and unveil the new brand within a 3-4 month window. We selected Bluebird from a short list of firms we interviewed based on the strength of their resume and proposal, and professional presentation. Throughout the process, Bluebird worked very hard to understand who we are as an organization and business, in order to express that character within the new branding. The resulting output of branding is respectful of our history, suggestive of our future direction, and uniquely Pinkard in every regard. The creative process was well led and very professionally executed, and the collaboration between our committee and Bluebird was enjoyable and fun, especially considering the weight of importance to get it right in replacing a 20 year old, well-known brand. It is my pleasure to recommend Bluebird as a professional creative group, and if the need arises to create additional branding, I will look forward to working with Bluebird again.”

– Anthony Burke, LEED AP
President

Pinkard Brand Crane