Lariat Lodge Brewing Company
Experience Our Craft
Background
Bluebird’s partnership with Lariat Lodge Brewing Company focused on brand evolution while maintaining Lariat’s authentic, dog-friendly, mountain-town spirit. The goal was to create consistency across its visual identity, including creation and refinement of packaging designs to meet retail standards as they expanded into Denver metro area stores including Costco. Bluebird also developed compelling new product names that aligned with Lariat’s brand personality and helped launch the brewery’s sponsorship with the Colorado Rapids MLS team, amplifying their presence in the local craft beer scene. Through strategic brand development, Lariat Lodge was positioned for growth while staying true to its roots.
Packaging design for 24 packs and 6 packs
Deliverables
Naming
Packaging
Point of Sale
Marketing Collateral
Web Design and Development
Digital Marketing
Advertising
Vehicle Graphics
Signage
“We engaged Bluebird in a rebranding project for our multiple Brewpub and restaurant operation. Their insight into current trends, and where our opportunities to stand out in our market were spot on. It is an absolute pleasure to work with a firm that holds professionalism, responsiveness, and creativity as important values. The public response to their work has been overwhelmingly positive, and we look forward to continuing our relationship for years to come.”
– Mike Naifeh – Director of Operations
