Iver C. Ranum Innovation Campus
Designed For Industry™
The Ranum Innovation Campus features state-of-the-art facilities and strategic industry partnerships, ensuring that students not only learn but also gain hands-on experience at the forefront of their chosen career pathways.
At the heart of our community stands Iver C. Ranum Campus (RANUM), a beacon of opportunity and growth for students of all backgrounds. Our story is one of transformation and empowerment, where every student is Prepared For More™. From the moment they step onto our campus, they are welcomed into a vibrant, dynamic environment that fosters innovation and practical skill development. Here, education meets real-world application as we collaborate with industry partners to design career pathways that align with workforce demands. Guided by dedicated mentors, faculty, and professionals in the field, our students gain hands-on experience and industry insights that set them up for success in their future careers.
Iver C. Ranum Campus – Westminster, Colorado
THE CHALLENGE
Reimagine the identity of the Iver C. Ranum campus to reflect its commitment to innovation, student empowerment, and workforce readiness, while creating a brand that resonates with students, parents, and industry partners alike.
DELIVERABLES
Brand Strategy & Positioning
Key Message Development
Tagline Development
Logo Development
Brand Architecture Development
Visual Communication System
Marketing Applications
Signage Development
Brand Launch Campaign
Web Development
BRAND ARCHITECTURE
It was crucial to implement a robust brand architecture system that maintained its own identity while thoughtfully incorporating elements of the main logo symbol. This approach ensured that each career pathway remained distinct, fostering a sense of individuality and pride while simultaneously reinforcing a unified culture across all pathways, while preserving the parent brand look and feel.
“Bluebird is responsive, creative, and incredibly talented. From the start, they took the time to truly understand our vision and the unique needs of our community. Their ability to listen to feedback and refine ideas has made the entire process seamless and collaborative. We appreciate their professionalism and attention to detail, and we look forward to continuing our partnership. Highly recommend!”
– Ryan McCoy – Executive Director
THE RESULTS
The comprehensive rebranding led to measurable growth in student enrollment, an increase in community awareness, and a surge in donor investments, securing funding for new programs and facilities. The refreshed brand successfully positioned the campus as a leader in workforce readiness, fostering stronger connections with industry partners and inspiring confidence among students, parents, and the broader community. This revitalized identity not only elevated the campus’s reputation but also created a sustainable foundation for future growth and innovation.
