We’ve had the privilege of working with incredible clients across industries, from startups to established enterprises. Each project has been an opportunity to craft meaningful brands; helping each client to create clarity, and share who they truly are to the world. While every project holds a special place in our journey, a few stand out as defining moments for Bluebird Branding.
CORE Electric Cooperative: A Brand Evolution
One of our most ambitious and rewarding projects was the complete rebrand of CORE Electric Cooperative (formerly IREA). This wasn’t just a refresh of their logo, this was a full-scale transformation, from brand strategy and naming to fleet design, signage, and digital presence. The project spanned two years, survived a pandemic-related pause, and even transitioned between two different CEOs. Despite this, the launch was a resounding success.
“CORE was a project that really tested and showcased what we do best,” says Karl. “It was the perfect blend of strategic thinking, collaboration, and creative execution.”
Floyd Health/Atrium: A Relationship Built on Trust
For over 20 years, we’ve worked with Floyd Health—now Atrium Health Floyd—on a wide range of branding and marketing efforts. The longevity of this partnership speaks volumes about the trust we’ve built and the consistency of our work.
“It’s rare to have a client relationship that lasts this long,” says Karl. “They know they can rely on us, and that’s something we take great pride in.”
AIS/ASRC Industrial: A Client That Grew With Us
Some of our most fulfilling work comes from relationships that evolve over time. AIS (ASRC Industrial) is a perfect example. Their president, Robert Pelham, first worked with us years ago when he was at a different company. When he started AIS, he immediately reached out to Bluebird for branding and strategy.
“Seeing a client trust us again and again, no matter where they go, is the biggest compliment we could ask for,” says Jim. “AIS is now one of our biggest clients, and that relationship started years before Bluebird was even founded.”
Kander: A Brand That Moved Us
Sometimes, a project isn’t about size – instead it’s about impact. When we worked with Frances, the founder of Kander, a sophisticated global investment network in the medicinal cannabis industry, we knew it was something special. When we presented the final branding, she was so moved that she cried.
“That moment was unforgettable,” Marcus recalls. “It was a reminder of why we do what we do; to bring someone’s vision to life in a way that truly resonates.”
Looking Ahead
These projects have truly shaped Bluebird Branding into what it is today. They’ve reinforced our belief in collaboration, strategic creativity, and the power of branding to transform businesses. As we move into the next decade, we look forward to taking on new challenges, building new relationships, and continuing to create brands that make an impact.
See the stories behind the brands here and discover the case studies that shaped our journey.
