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Since 1935 and throughout its 87 years in business, StagePoint Federal Credit Union (formerly Laramie Plains FCU) developed a reputation for providing affordable financial products with exceptional member service. Initially established to serve those in the railroad industry, the Wyoming-based financial institution continued to expand its member base and had a desire to expand its presence and modernize its look. Bluebird was brought in to help develop a brand strategy and message platform, create a new name and tagline, design a new brand mark/visual identity and visual communications system, and support the launch of the brand.

StagePoint Brand feature image sign
StagePoint Brand exterior sign flag

Project Scope

Brand Mark Development, Brand Standards, Brand Strategy, Key Messaging, Name Development, Print Materials, SEO, Signage Design, Tagline Development, Visual Communications System, Web Development

StagePoint Brand old name new name new logo
StagePoint Brand color palette
StagePoint Brand brand guidelines standards
StagePoint Brand website design
StagePoint Brand business card
StagePoint Brand app icon
StagePoint Brand pocket folder letterhead launch brochure
StagePoint Brand plastics credit cards
StagePoint Brand interior conference room
StagePoint Brand interior tagline
StagePoint Brand exterior sign
StagePoint Brand atm wrap

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