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Shimmick Corporation has a long history of completing complex water projects, ranging from the world’s largest wastewater recycling and purification system in California to the record-setting Hoover Dam. Shimmick came to Bluebird to evolve their storied brand. As an internal process to align business strategy with brand strategy was already underway, Bluebird was tasked with evolving the Shimmick logo to make it more modern and more practical, building a Visual Communications System and Brand Standards so the newly aligned strategies could be more effectively implemented and managed.
Shimmick Brand feature image
Shimmick Brand old new logo

Project Scope

Shimmick Brand brand guidelines standards
Shimmick Brand capabilities brochure
Shimmick Brand tradeshow display popup banners
Shimmick Brand marketing overview sheets
Shimmick Brand branded sweatshirt
Shimmick Brand hardhat

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