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Leading the way in family healthcare in Georgia and Alabama

The Floyd health care system (recently merged with Atrium Health) has served the families of northwest Georgia and northeast Alabama for more than 75 years. Floyd Medical Center, a 304-bed acute care hospital and regional referral center, is the beacon that strives to deliver patient and family-centered care that is compassionate, sensitive and respectful. A long-time client of Bluebird, Floyd has leaned on Bluebird to guide strategy, provide marketing and design support, and work to enhance the overall Floyd brand as a whole and across its various services.

Floyd Brand Breast Cancer Awareness Month Paper Dolls Feature Image
Floyd Brand Breast Cancer Awareness Month Paper Dolls

Project Scope

Ad Campaign, Brand Mark Development, Brand Standards, Brand Strategy, Key Messaging, Print Materials, Visual Communications System

Floyd Brand Breast Cancer Awareness Month Magnet
Floyd Brand Breast Cancer Awareness Month tshirt
Floyd Brand Breast Cancer Awareness Month Magnets
Floyd Brand Breast Cancer Awareness Month Infographics
Floyd Brand Breast Cancer Awareness Month Ads
Floyd Brand Family Birth Center Marketing phase ads
Floyd Brand Family Birth Center Marketing Folder Brochure
Floyd Brand Family Birth Center Marketing ads
Floyd Brand Family Birth Center Marketing Folder App icon
Floyd Brand Family Birth Center Marketing Folder outdoor billboard
Floyd Brand Urgent Care campaign
Floyd Brand Urgent Care
Floyd Brand annual report
Floyd Brand annual report behind the green
Floyd Brand Covid Response Booklet

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