Leading the way in family healthcare in Georgia and Alabama
The Floyd health care system (recently merged with Atrium Health) has served the families of northwest Georgia and northeast Alabama for more than 75 years. Floyd Medical Center, a 304-bed acute care hospital and regional referral center, is the beacon that strives to deliver patient and family-centered care that is compassionate, sensitive and respectful. A long-time client of Bluebird, Floyd has leaned on Bluebird to guide strategy, provide marketing and design support, and work to enhance the overall Floyd brand as a whole and across its various services.
Ad Campaign, Brand Mark Development, Brand Standards, Brand Strategy, Key Messaging, Print Materials, Visual Communications System
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