We are a strategic brand consulting and visual communications firm that helps companies increase demand by building brand equity. Creating a positive and engaging brand experience for your customers is the fundamental goal.
Our Services
Research & analytics
Brand strategy & positioning
Brand architecture
Name identity creation
Brand mark (logo) design
Identity & design
Ad campaign development
Environmental & Signage design
Brand engagement & communication
Communication strategy
Interactive & web design
Search Engine Optimization (SEO)
Our Process
Brand Strategy
Brands become a shortcut for consumers when making buying decisions. They embody the perceptions that buyers have about a product or service. Bluebird is a strategic brand consulting and visual communications firm that helps companies increase demand by building brand equity. The first step in the brand development process is building the foundation. It includes creating a strong brand position that “tells your story” in a concise and accurate way that differentiates your business from the competition.
Corporate Identity
Brand Mark Development
Your corporate identity, or brand mark (logo), should serve as a visual metaphor that expresses your brand in a creative, compelling, and timeless manner. The process must aim to make the brand mark immediately recognizable, inspiring trust, credibility, admiration, loyalty and an implied superiority.
Visual Communications Systems
Your Visual Communications system – the overall look and feel of your brand and business tools – represents one of the most under-utilized opportunities to build brand equity. The VisCom system includes the places where your brand will appear (i.e. business cards, marketing materials, website, etc.) enabling you to use design elements, imagery, color, shape and typography to consistently articulate a positive brand image.
Digital Brand Development
Bluebird differs from Web development firms in that we place a stronger emphasis on strategy and are focused on helping users locate the most important information in the least amount of time. Our Web development philosophy is based upon art, science, and efficiency designed to communicate the brand in a most compelling way.
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