Bluebird Branding - Driven by Creativity. Powered by Execution
Driven by Creativity. Powered by Execution

Since 1935 and throughout its 86 years in business, StagePoint Federal Credit Union (formerly Laramie Plains FCU) developed a reputation for providing affordable financial products with exceptional member service. Initially established to serve those in the railroad industry, the Wyoming-based financial institution continued to expand its member base and steadily increase its products and services. With the credit union’s desire to expand its presence and modernize its look, Bluebird was brought in to help develop a brand strategy and message platform, create a new name and tagline, design a new brand mark/visual identity and visual communications system, and support the launch of the brand.

Project Scope

Brand Strategy, Messaging, Name and Tagline Development, Brand Mark, Identity & Design, Visual Communications, Brand Guidelines, Brand Launch