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Since 1935 and throughout its 87 years in business, StagePoint Federal Credit Union (formerly Laramie Plains FCU) developed a reputation for providing affordable financial products with exceptional member service. Initially established to serve those in the railroad industry, the Wyoming-based financial institution continued to expand its member base and had a desire to expand its presence and modernize its look. Bluebird was brought in to help develop a brand strategy and message platform, create a new name and tagline, design a new brand mark/visual identity and visual communications system, and support the launch of the brand.