Bluebird Branding - Driven by Creativity. Powered by Execution
Driven by Creativity. Powered by Execution

Athena is an “intelligent assistant” application developed for the manufacturing industry. Using voice interoperability, Athena improves how shop workers interact with machines to produce greater workflow operations and improved productivity. ATHENA is designed and delivered by manufacturing technology incubator, iTSpeeX, representing the merger of two worlds – the voice-operated technologies that make lives more convenient and the machine tools that make manufacturers more competitive.

Project Scope

Brand Strategy, Key Messaging, Brand Architecture, Name Development, Tagline Development, Brand Mark Development, Ad Campaign, Visual Communications System, Product Package Design, Brand Standards, Exhibit Design, Web Development, Infographics