We Construct Brands That Are
The Blueprint of Success
Why Invest in Your Brand?
Brand Development Creates More Value
With a proven track record of success, we’ve partnered with over 50 construction companies across local, regional, and national markets. By tailoring targeted brand development strategies, we deliver measurable ROI that drives growth and builds lasting industry impact.
INCREASED PROJECT
ACQUISITION
Construction companies with strong branding report a 23% higher likelihood of winning bids, as they convey trust and professionalism effectively.
REVENUE
GROWTH
Construction companies a robust online and offline brand presence see revenue increases of up to 25% through improved client retention and acquisition.
HIGHER EMPLOYEE
RETENTION
Construction companies with a strong brand image report 33% lower turnover rates, which reduces hiring and training costs.
CUSTOMER
LOYALTY
Construction companies with a recognizable and trusted brand report a 40% improvement in repeat business rates, impacting the bottom line.
PREMIUM
PRICING
Construction companies a robust online and offline brand presence see revenue increases of up to 25% through improved client retention and acquisition.
BRAND
DIFFERENTIATION
Construction companies with a strong brand are 60% more likely to be considered by clients during the bidding process.
SOURCES: SUPPLY GEM, INFLUENCER MARKTING HUB
A Few Construction Companies We’ve Worked With
What is Branding?
WHAT OUR CLIENTS SAY ABOUT US
“We have had the pleasure of working with Bluebird for our logo, graphics, and visual branding needs, and the experience has been nothing short of exceptional. Their creativity has truly elevated our brand to new heights. We highly recommend Bluebird to any business looking to enhance their brand through top-notch visual design. Their talent and expertise have been instrumental in our success, and we look forward to continuing our partnership.”
– Jessica Ketterhagen | Communications & Development Manager
OUR CAPABILITIES
Elevate Your Brand.
Grow Your Business.
BRAND STRATEGY
Who you are and what makes you different.
Research & Discovery
Executive Interviews
Analysis of Products & Services
Brand Review
Audience Mapping
Identity Inspiration
Market Research
Brand Story
30-Word Brand Story
100-Word Brand Story
Mission / Vision / Values
Brand Position
Brand Voice
Brand Promise
Brand Descriptors
Brand Attributes
Brand Perfomance Principles
Buyer Personas
How We Speak
Key Messages
Value Proposition
Tagline
Content Development
Copy Writing
Competitive Analysis
Market Research
Visual Audit
Content Audit
SWOT Analysis
Brand Identity
Naming
Brand Architecture
Logo Design
Mood Board
Key Aesthetics
BRAND DESIGN
The visual projection of your brand to your target audience.
Visual Communication Systems
Logo Formats
Logo Color
Support Color
Typography
Image Tone
Shape / Patterns
Illustration
Iconography
Grid / Layouts
Business Cards
Stationery Suites
Brochures
Postcards / Direct Mail
Apparel
Swag
Packaging
Custom Marketing Pieces
Point of Purchase
Sales Kits
Pitch Decks
Annual Reports
Ad Campaign
Environmental
Interior Design Consulting
Brand Interaction
Signage
Sign Packages
Vehicle Graphics
Point of Purchase
Wayfinding
Tradeshow / Displays
Custom Pieces
Film / Video
Photography
Story Boarding
Videography
Motion graphic
Web Development
Website Needs Assessment
Website Strategy & Planning
Project Definition
Content Creation & Copywriting
Sitemaps / Information Architecture
Wireframes
User Experience (UX)
UI & Visual Design
Front-end Development
Testing and Launch
Analytics & Reporting
Web Hosting
Graphic Standards
Brand Strategy
Logo Guidelines
Visual Communication System Components
Application Specifications
BRAND ACTIVATION
Energize your brand to engage your target and grow your business.
Search Engine Optimization
Pre-Launch Strategy
Launch Strategy
Post-Launch Strategy
Communication Strategy
Public Relations
Paid Search Marketing (PPC)
Campaign Setup & Creation
Campaign Strategy
Creative Development
Landing Page Design
Conversion Rate Optimization
Remarketing
Analytics Integration
Monthly Reporting
Lead Generation Strategy
Lead Magnet
Conversation Path
Social Proof
Landing Page Strategy
Launch Strategy
Pre-Launch Strategy
Launch Strategy
Post-Launch Strategy
Communication Strategy
Public Relations
Integrated Launch Campaign
Strategic Planning
Copywriting
Conceptual Development
Marketing Campaign Development
Marketing Materials
Digital Integration
Brand Ambassador Program
Customer Service Standards
How We Speak
Expressing the Brand
Essential Brand Messages
Working As a Team