Bluebird Branding - Driven by Creativity. Powered by Execution
Driven by Creativity. Powered by Execution

How do I make my logo bigger without squishing it?

How do I make my logo bigger without squishing it? The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you’re making it bigger or smaller, the cardinal rule is to always...

I think this clip art will paint the picture perfectly

I think this clip art will paint the picture perfectly Writing a piece on technology or AI that is taking over the World? When it’s done, you search for imagery or clip art to add to the piece. Your branding and marketing team is probably yelling “Nooooooooooo!” While...

The Power of Brands

The Power of Brands To many, “branding” and “marketing” are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and holds...

Being Creative with Fonts

Being Creative with Fonts Font Styles and Weights Can Tell an Important Story  Have you ever gotten an email from a boss or significant other written in ALL CAPS? You think to yourself, are they screaming at me or was Caps Lock on? Working with specified font families...

Responsive Design. Responsible Design.

Responsive Design. Responsible Design. By now you’ve probably heard about “responsive” design and understand how it works, especially for web design. If not, here it is in a nutshell. Responsive design simply means that your website responds to the size and type of...

Brand standards: More important now than ever

Brand standards: More important now than ever Now that social media platforms have made everyone inside your organization defacto marketers and brand communicators, it’s arguably more important than ever to have clear, current brand standards. And ensure people read...