Construction Companies We Have
Partnered With Grew by 55%
With a proven track record of success, we’ve partnered with over 50 construction companies across local, regional, and national markets.
Want to see how we do it?
ASPEN GROUP
GREW WITH BLUEBIRD
We crafted and delivered a full brand ecosystem for Aspen Group, including polished collateral across digital and physical touchpoints.
Within two years of rebranding, Aspen Group grew revenue by 55%, directly attributable to the refined brand identity. Their 5‑year acquisition target was achieved in just 3, powered by their newfound brand clarity and visibility.

You Have Pain Points That We Solve
WHAT OUR CONSTRUCTION PARTNERS SAY ABOUT US
Matt Beecher
Owner, Beecher Development Services
Anthony Burke
LEED AP President
Jessica Ketterhagen
Communications & Development Manager, Spyder Construction
Cristina Allen
Account Manager, Calwire
WHAT OUR CLIENTS SAY ABOUT US
“We have had the pleasure of working with Bluebird for our logo, graphics, and visual branding needs, and the experience has been nothing short of exceptional. Their creativity has truly elevated our brand to new heights. We highly recommend Bluebird to any business looking to enhance their brand through top-notch visual design. Their talent and expertise have been instrumental in our success, and we look forward to continuing our partnership.”
– Jessica Ketterhagen | Communications & Development Manager
FAQs
My great-great-grandfather created this company and sketched our logo on the back of a napkin. How do I honor his legacy while modernizing our brand?
A brand refresh doesn’t mean erasing the past; but building on it. We help construction companies evolve their branding while preserving the core elements that define their history. Whether it’s refining your logo, updating your messaging, or modernizing your website, we ensure your legacy remains strong while positioning your company for future success.
What is a brand refresh, and why should we consider one?
A brand refresh is an evolution, not a revolution. It means to refine your identity to stay relevant, while maintaining the essence of what makes your company great. Every strong brand evolves over time, it’s a normal part of growth and much more efficient (and cost-effective) than waiting until a full rebrand is needed.
We’re a large, nationally recognized construction company. Would a brand refresh be dangerous to our business?
A brand refresh is all about evolving and sharpening your identity to meet today’s expectations, it’s not about changing who you are at the core. We have served many construction firms in the past to refine their messaging, update their visual communications, and strengthen their brand consistency; all while ensuring that their brand remains competitive and respecting their heritage. This is what we will do for you, too.
How can elevated branding support our culture of safety and initiatives like ‘Safety Week’?
Consistent, clear messaging and visual reinforcements – whether on signage, digital materials, or training guides – make safety values memorable and clear. We are here to help you by producing design materials that reinforce your company’s best practices for safety, making them a stand-out element of your company’s brand identity and core values. As ever, Safety Week is an opportunity to showcase your company’s commitment to safety. We can help construction companies like you to create engaging marketing campaigns – from custom visuals to branded digital infographics to ensure your efforts resonate both internally and externally.
How do we promote Women in Construction Week?
Dialing up your marketing presence for WIC week can help to attract talent and support diverse workforces. We can help you to craft content, produce and promote social media campaigns, and internal messaging that places the women shaping your company and industry into the spotlight, making it clear that your business is a place where women can feel empowered and safe to build their career in construction.
We want to start our own construction business and build a legacy from day one. Where do we even start?
A strong brand lays the foundation for lasting success. We guide you through defining your mission, creating a recognizable identity, and establishing a reputation that ensures clients and employees take you seriously from day one.
Our work is built on quality, and we don’t do things halfway. How does branding match our standards?
Like a well-built structure, branding requires precision and expertise. Our team are on hand to create professional, high-quality branding that reflects your company’s craftsmanship and attention to detail, ensuring that every touchpoint – whether that be your website, proposals, or marketing materials – meets the same high standards as your work.
Investing in branding feels like a big step. How do we know it’s worth it?
Strong branding builds trust, credibility, and recognition; qualities that are crucial for winning bids, attracting top talent, and maintaining a competitive edge. As you’ve seen, 60% of construction companies with a strong brand identity win more clients compared to those who do not. A brand consistency signals stability and excellence, making it easier for clients and employees to choose you.
We want to improve the quality of our proposals and shorten our sales cycles. How does branding help with that?
Proposals are often the first impression that a client gets from you. They are personally designed for the client, so they should showcase the very best image of your organization and its processes, care for the finer details and culture. If your proposal looks disorganized, unclear or lacking detail, it can only be assumed that a working relationship with your company may create a similar experience. We create structured, on-brand proposal templates that streamline the process, ensuring consistency and professionalism. When your proposals are clear, polished, and aligned with your brand, decision-makers can move faster, helping to shorten your life cycles.
How can branding help us attract top talent in a competitive hiring market?
This generation of the workforce want to work for cool brands with a good culture and reputation. It is a lot easier to sell this kind of compelling employer brand, rather than a boring and outdated brand with a negative culture. It’s important to showcase what makes your company a great place to work – whether this be through your company merchandise, a standout careers page, recruitment materials, or social media campaigns that highlight your team and internal culture. After all, when someone puts on a hard hat or safety vest with your company logo on it, you want them to wear it with price – and this comes true when your brand is in a good place. Bluebird can support you with this by developing these assets – or refresh your whole brand that reflects your core identity, culture and high-quality of work.
The construction industry has a generational gap. How can branding help bridge it?
Working closely with family-founded and multi-generational construction companies is one of the many reasons why we love servicing this industry. Generations of family keeping an organization and its culture afloat, adapting to new times and technologies, whilst maintaining a family name and high quality of work makes this industry particularly rewarding to work with. Bluebird are proud to have worked with many construction companies that are built on this ethos and have helped to craft messaging and visuals that resonate across generations, ensuring that your brand is seen as credible and forward-thinking.
We take pride in our company! How can elevating our branding help us look as good as we build?
Construction isn’t just about the work, but rather the people behind it. A strong, well-designed brand gives your team something to rally behind, whether it’s on job sites, at industry events, or in proposals. When your brand looks professional, modern, and sharp, your team feels proud to wear it, represent it, and stand behind it. From crafting logo concepts to developing worksite signage, we will collaborate together to create a brand that looks as solid as the structures you build.
We don’t have a large marketing budget to begin with. What should we invest in first?
This is an important consideration to make when leveling up in your growth journey. Starting with the essentials that build credibility, helping you to win work is a good place to begin. A strong logo, clear messaging, and a simple, well-designed website goes a long way. These foundational brand elements are the first impression clients, partners, and potential hires will have of your company. So, these assets need to signal professionalism and pride. Bluebird supports and guides construction companies like you to prioritize what matters most: creating assets that can grow with you and deliver real value from day one.
We have been in business for around 25 years. How do we make a big deal out of this milestone?
This is no mean feat! As a company that has hit a double figure milestone ourselves, we know how important it is to tell the world about this exceptional achievement. From our first conversations with your company, we aim to capture your story, culture, high-quality work and workforce, and translate this into anniversary branding/anniversary mark development. This is a great way to showcase this achievement and your well-established expertise to your target audience.