Bluebird Branding - Driven by Creativity. Powered by Execution
Driven by Creativity. Powered by Execution

I have no idea how many assets we created last year.

I have no idea how many assets we created last year. In today’s world of having an abundance of data at our fingertips it’s expected that marketers use data to drive campaigns and initiatives to achieve the best ROI. Executives expect their department heads to to...

Is your imagery getting you in trouble?

Is your imagery getting you in trouble? Many people wrongly assume that because it’s so easy to browse and find a huge array of images on the internet, those images are free to use. In a few cases that may be true, but most require a license fee, and are often...

Round Up Your Cowboys

Round Up Your Cowboys Do you have cowboys taking it upon themselves to always create the latest and greatest sales materials or collateral? No matter the size of the company we talk with, marketing departments have always been challenged by working with cowboys,...

What the heck is an SVG file?

What the heck is an SVG file? The SVG (Scalable Vector Graphics) file format has been around for a while. However, it’s only been in the last few years that this ultra flexible image type has really started to shine. While JPGs and PNGs are still better for photos and...

My execs: “What do you mean, protect the brand?”

My execs: “What do you mean, protect the brand?” In conversations with marketing and brand managers, they often share struggles about getting the C-suite to understand the critical value of the brand(s) they oversee. Surprisingly, many executives still equate brand...

I can never find what I need for my marketing campaign

I can never find what I need for my marketing campaign For many organizations, this is a familiar and constant refrain. It’s often the result of not having a system in place–a real system. Common corporate platforms like SharePoint, or patchworks of separate apps to...